How Managing Dandruff in My Active Lifestyle Led to a Hair Care Brand for Asian American Men

How Managing Dandruff in My Active Lifestyle Led to a Hair Care Brand for Asian American Men

I recently turned 26 years old, and some things never change: long wait times at the DMV, my Asian parents insisting they know best, and the most annoying of all—dandruff and flakes running rampant after a long session of pickleball, tennis, ultimate frisbee, basketball (really, any physical activity). It's rough out here as an Asian male with straight hair. I always tell my barber to cut my hair short to manage dandruff, but not so short that I look like a porcupine. Over the years, I’ve tried remedies like Head & Shoulders and the so-called "no-poo" method, where you avoid traditional shampoos and let your scalp regulate its natural oils. None of these really worked. The Head & Shoulders shampoo dried out my hair, and the no-poo method was horrible—constant washing dried my hair out.

It wasn't until recently that I realized that the hair care solutions out there were not made with the Asian male in mind. Forget the common "wash every 2 or 3 days" advice. When an Asian man sweats, there is no waiting—you have to do something about it or risk feeling like a banana left out in the hot sun. I sweat a lot, and at this point, I know if I don’t wash my hair after a game, I’m going to come to work with dandruff and an itch that makes concentrating impossible. Knowing that I had to wash my hair more often because of my Asian genetics (I'm Filipino-Chinese, by the way), I looked for natural hair solutions that were gentle on the scalp. I wanted shampoos that wouldn’t leave my hair dry after frequent washing. This led me to try hair care brands tailored towards East Asian hair types. For example, I tried Ryo and Dr.FORHAIR shampoos and conditioners. I noticed that there are areas for improvement, particularly with the scent and the way it leaves your hair feeling somewhat dry. Enhancing the fragrance and ensuring it leaves hair feeling more moisturized could greatly improve the overall experience.

So, I took matters into my own hands. With the help of my friends, we set out to create something more Asian-American-friendly: a product that doesn't have a weird smell, is gentle on the scalp, free of sulfates, parabens, and silicones, and uses naturally cooling ingredients and remedies that worked for my Asian ancestors and will work with your lifestyle too. Every Asian man lives a different life—some are more active, and some are less. This means your washing schedule should be unique to you, and your shampoo should be flexible in adapting to your schedule and changing needs. Great hair comes with understanding what works for you and using shampoos and conditioners that can match your lifestyle. Alturi Hair worked for my active lifestyle, and I bet it will work for you too!

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